![]() LinkedIn lead generation has become a successful tactic for many businesses. LinkedIn continues to be the most popular hangout for upper-level corporate staff with decision-making capabilities, and should not be overlooked in your professional network marketing mix, even for B2Cs that are targeting wealthy individuals. But what about marketing for B2B companies? Target audiences are often much busier, and they are spending corporate money rather than an individual’s annual revenue. Certainly, for B2C companies these other networks are excellent sources of engagement with customers. After all, these are among the largest online forums for social advertising and lead generation. ![]() A lot of ink has been spilled over the value of advertising on social media platforms like Facebook & Twitter, Instagram, and, even the newest of shiny objects, TikTok.
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